art direction & Design

The Irish hold their traditions highly. One of them being to always have a reason behind your cheers, no matter how small it is.

With the campaigns tagline being ‘There’s always an occasion. Slaintes will play some of the ridiculous reasons people use to cheers and then call for their customers to share some of their reason with the hashtag
#ReasonToCheers

The ‘reasons to cheers’ will also be showcased on the Slaintes Website. Everytime you visit the page a new reason will be there.